A Goodyear Blimp wrapped in Vice City branding and graphics from Rockstar Games’ Grand Theft Auto VI has been seen flying over Pompano Beach and other parts of South Florida, according to a post from the Pompano Beach Insider.
The promotion is part of a large marketing campaign for the game, which is set to release November 19, 2026. The post did not say when or where the blimp was first spotted, or how long it will remain in the area.
Vice City is inspired by Miami and South Florida, and the post said the game’s promotion is fitting for the region’s skies. Photos of the blimp taken in Pompano Beach were shared on the account.