Social media feeds across South Florida are crowded with AI-generated flyers for birthdays, weddings, graduations and concerts, and the music scene has not been spared. Miami New Times reporter Elisabeth Campbell talked with several local designers and artists who say the trend is eroding the handmade look that has long defined club and punk show posters.
Enrique Duarte Urrutia, a graphic designer who works with the talent consulting agency Archivium Creative, builds his flyers from architectural sketches, public domain artwork and archival images. He keeps his prices moderate so independent promoters can afford them. He said AI-made posters all use the same elements and typefaces, and that they fail to convey what a live event will feel like.
Miami natives Amber Einhorn and Bailey Magee, cofounders of the design firm Pink Current, said their recent posters have been painted or mixed media, with no two alike. Contemporary muralist and DJ Luis Pinto said AI is often used as a shortcut and that he wants to work by hand more often.
The designers said human-made flyers still appear at venues such as Churchill’s and Las Rosas, and on utility poles around town.
