E11even, the downtown Miami nightclub, will host a Nine1Nine Vice City grand opening on Friday, Nov. 6, with Flo Rida performing. The event ties the venue to the “Grand Theft Auto VI” game, whose fictional club shares a resemblance with E11even.
The promotion is part of a wider marketing push across South Florida. A “Welcome to Vice City” display sits atop the Kaseya Center. According to Miami-Dade County, that installation is part of a $975,000 arrangement within a larger $3.9 million advertising package. Plans also include themed lighting at Miami International Airport and PortMiami, plus displays on airport walkways.
The campaign has reached other parts of the region too. Reports say fictional fast-food brands from the game have appeared inside the Kaseya Center. Vice City umbrellas and loungers have popped up on Miami Beach, and a GTA-branded blimp has flown over the area. In Wynwood, Rockstar’s partnership with Wynwood Walls brought ten new murals and free museum admission for Miami-Dade residents through 2028.
The opening flyer shows a blue-and-purple sports car under a large Nine1Nine sign. Tickets and table reservations are available through the club’s website, nine1nine.club. The announcement did not say how long the Nine1Nine branding will stay or what changes guests will see inside.
The club is at 29 NE 11th St. in Miami.
