A Goodyear blimp decorated in Grand Theft Auto colors flew over South Florida on Thursday afternoon, drawing attention from the air as part of a promotional push for the video game.
Sky-view footage from 7Skyforce showed the blimp carrying the words “Vice City,” the name of the fictional Miami that serves as the setting for the sixth main installment of the series.
The game is scheduled for release on Nov. 19. The blimp’s route over the region is a reminder that the title’s version of Miami is drawn from the real city, and South Florida residents are likely to be among the game’s most interested players.
