A proposal to place large LED billboards on the Adrienne Arsht Center for the Performing Arts in downtown Miami is drawing opposition from nearby residents and local officials.
The Miami Downtown Neighbors Alliance sent a letter to Miami-Dade County asking to take part in discussions before any final decision. Alliance President James Torres said the displays would hurt quality of life for residents of nearby high-rises, noting that about four towers sit across the street. He said residents would consider compromises, such as turning the screens off at 10 or 11 p.m.
Miami-Dade County owns the Arsht Center building, and the County Commission will have the final say. The details of the plan are still being finalized, and it is unclear when commissioners will take it up.
County Mayor Daniella Levine Cava defended the idea as a new revenue source for the performing arts venue that would help support its programming and operations. Miami City Commissioner Damian Pardo said the advertising company behind the proposal previously tried to push a similar project through the city of Miami, where it was blocked. City of Miami Mayor Eileen Higgins also voiced opposition in statements to the Miami Herald.
The Arsht Center and the advertising firm did not immediately respond to requests for comment.
